The cafe sits inside the Korean branch of 10 Corso Como, the Milan original founded by Carla Sozzani in 1991 as a hybrid of gallery, bookshop, fashion store, and restaurant. The Seoul Cheongdam location opened in 2008. The menu runs Italian: pastas, focaccia, and a weekend brunch, with the vanilla affogato served with cotton candy as its most photographed dessert. Sits on the Apgujeong Rodeo stretch of Cheongdam-dong, designed for slow browsing rather than a quick coffee. Plan for an hour minimum.