K-pop in 首尔.

BTS、NewJeans (ADOR)、LE SSERAFIM、ENHYPEN、SEVENTEEN、TXT

BTS's home label HQ. ARMY pilgrimage site #1.

Yongsan 站附近的紫色玻璃幕墙高层办公楼。门前广场是 ARMY 拍照点。建筑本身是公司办公,没有公开导览、楼内也没有官方商店。走到门口拍照是典型的粉丝玩法。

交通。 Exterior viewing only. Lobby + offices are private. ARMY photo wall on the ground floor is publicly accessible.

SM Entertainment's flagship fan experience.

Multi-floor SMTOWN-themed building inside COEX. SM goods store, BoA / TVXQ / Super Junior / EXO / Red Velvet / aespa / NCT merch + photo zones + cafes. Cafe Mouse Rabbit is on the upper floor.

交通。 Free entry to all floors. Goods on lowest level. SUM cafe ~₩8k drinks. Open 11am-9pm.

TWICE、Stray Kids、ITZY、NMIXX

TWICE / Stray Kids / ITZY / NMIXX label HQ.

JYP 总部已迁至汉江以东、Olympic Park 站附近。比 HYBE Yongsan 安静,门外粉丝聚集少。想要好看的散步路线,可配合 Olympic Park 本身凑半日行程。

交通。 Exterior only. JYP cafe (separate location, Apgujeong) for goods.

BLACKPINK、BABYMONSTER、TREASURE、WINNER

BLACKPINK / Big Bang / Treasure label HQ.

YG 总部在 Hapjeong / Mangwon 一带,步行可到 Hongdae。和 Hongdae 夜场连起来安排一整天最顺。楼门口有 BLINK 拍照点。

交通。 Exterior only. YG cafe for goods + photo zones.

Korea's primary K-pop concert dome.

15,000-seat indoor arena inside Olympic Park. Where most major K-pop tours stop in Seoul (BTS, BLACKPINK, TWICE, EXO, Seventeen). Even on non-concert days, the Olympic Park grounds are a fan photo destination.

交通。 Olympic Park is free + open 5am-10pm. Concerts: ticketed (Interpark / Yes24 / Melon Ticket).

Korea's only enclosed dome. Biggest indoor K-pop venue.

17,000-seat fully-enclosed dome. Hosts the largest K-pop tours when KSPO Dome is too small (BTS Permission to Dance, BLACKPINK Born Pink, Seventeen).

交通。 Concert nights only. Venue not generally open. Subway 10min from Sindorim transfer.

Line Friends + BT21 (BTS-collab characters) flagship.

Multi-floor character store. BT21 (BTS x Line Friends collab characters Tata, Cooky, RJ, Mang, Chimmy, Shooky, Koya, Van) merch is the standout. Photo zones with character statues on every floor.

交通。 Free entry. Open 11am-10pm daily. ARMY-prefab merchandise.

BTS Run BTS + multiple K-drama filming spot.

Underground aquarium attached to COEX Mall. Featured in Run BTS episodes, several K-drama scenes. Star Library photo opportunity overhead.

交通。 Aquarium ticket ₩30k adult. Library + COEX mall free entry. K-pop label-store browsing combined with the SMTOWN Artium upstairs is a half-day fan tour.

Container-shop complex. Stray Kids + multiple MV b-roll.

Bright-blue stacked-container fashion mall by Konkuk Univ Station. Common in Korean idol behind-the-scenes content. Stray Kids + TWICE filmed walking shots here.

交通。 Free entry. Mostly indie + young Korean fashion brands. Open 11am-10pm.

Walk-of-fame K-pop hand prints in Yongsan.

Open plaza on the HYBE side of Yongsan with hand prints + signatures of major K-pop artists. Free pilgrimage stop combined with HYBE HQ visit. The wall changes seasonally.

交通。 Free, outdoor, 24h. 5min walk from HYBE HQ.

NCT、aespa、RIIZE、Red Velvet、EXO、SHINee、Super Junior

SM 新总部位于 Seongsu-dong 创意区。同一段 Seongsu 散步路线还能逛到 DealSeoul /popups 收录的网红咖啡和快闪密集区。Light shop + KWANGYA 旗舰店偶有限时展,出发前请到 SM 官网确认。

IVE、MONSTA X、CRAVITY、Cosmic Girls

办公室在 Cheongdam 高端区。街区本身就是看点,K-美妆旗舰店和高级咖啡馆密集。适合配一个 Cheongdam 美妆下午。

老牌专辑店。海报、小卡、应援棒。店员会英语,对游客友好。

主流连锁。没 Music Korea 那么细分,但在任何大商圈都好找 (Gangnam、Jamsil、Sinchon 的教保文库也有)。

Sinchon 老牌专辑店。常有 CD 签售;想赶上的话先查再去。

SM 专属旗舰店,紧挨 SM 总部。小卡、应援棒、品牌周边。限量款轮换快。

Hongdae 的 BT21 (HYBE 授权) 旗舰店,在自家角色之外也卖 BTS 联名周边。

免费、公开、欢迎粉丝。这才是 K-pop 的实战时刻,而非事务所大堂散步。

Hongdae 后巷、Myeongdong 的 Music Korea、Seongsu 的 KWANGYA。换卡交流会周末在 Hongik 公园。

如果某场演出是你来的理由,订机票前先查 Weverse 和 Interpark。