We started in 2023 as an Instagram channel (@dealseoul). Friends visiting Seoul kept asking us the same things, where to eat in Hongdae, which Gangnam street is worth the trip, what to do when it's raining. We got tired of typing the same answers into DMs.
So we built this. It's the Seoul guide we wished existed when we ourselves travel: short, opinionated, and tied to the subway map you're already squinting at.
A small set of curated surfaces. Tap a card to jump in.
Map data © OpenStreetMap contributors, tiles from OpenFreeMap, rendered with MapLibre GL.
Made in Seoul · Last updated May 2026