Skin type
Concern
banila co.
Cleanser
Beauty of Joseon
COSRX
Etude House
innisfree
Anua
Toner
Klairs
Pyunkang Yul
Round Lab
I'm From
Essence
MISSHA
Serum
goodal
numbuzin
SOME BY MI
Sulwhasoo
Laneige
Cream
Sunscreen
SKIN1004
Mediheal
Sheet mask
HERA
Cushion
CLIO
IOPE
rom&nd
Lip
peripera
3CE
No products match. Try a different filter.
Korea's heritage hanbang luxury, ginseng at the core.
Imperial-court-formula heritage line. Gold packaging icon.
LG Household & Health Care's clinical-luxury skincare line.
Amorepacific's K-pop glam tier. Black Cushion is the icon.
Skin lab energy. The Air Cushion that started the cushion category.
Hydration as a brand. Water Sleeping Mask global icon.
Flower-extract focused. Rose Water Toner is the staple.
Jeju-island sourced naturals. Green tea is the flagship line.
Pastel maximalism. SoonJung is the soothing-line classic.
Affordable workhorses. Time Revolution Essence is the classic.
Targeted, low-pH, fragrance-free derma staples for problem skin.
Vegan, sensitive-skin friendly. Supple Preparation Toner is the staple.
Hospital-developed minimalism. Astragalus root, no fragrance.
Madagascar centella obsessed. Korean derma calm.
Joseon-era ingredients (rice, ginseng, propolis), modern formulas.
Single-ingredient hero formulas. Mugwort is their flagship.
Heartleaf 77 series went viral on TikTok. Calming-skin focus.
Number-coded routine. Each SKU is "No.X for [purpose]".
Birch juice and mugwort. Clean barrier-friendly formulations.
Vitamin C through green tangerine. Brightening focus.
Snail repair + AHA-BHA-PHA. Acne and texture-driven sets.
Stylenanda's makeup line. Trendy lip + multi-use palettes.
Gen-Z lip tints. Juicy Lasting + Glasting are the icons.
Pro-precision K-makeup. Kill Cover cushion is the long-wear icon.
Cute affordable lip tints, daily-wear pop colors.
Sherbet-balm cleanser pioneer. Clean It Zero is the icon.
Sheet-mask category king. The dermatologist line at Olive Young.
No brands match.
4Myeongdong· 2min
The flagship every K-beauty tourist hits first.
2Gangnam· 1min
Gangnam-side alternative when Myeongdong is overrun.
2Hongik University· 1min
Younger crowd, indie K-beauty heavy.
6Hangangjin· 8min
Sculpture-as-architecture perfumery.
Dosan
Eyewear + dessert + perfume in one art-installation building.
3Anguk· 7min
Korea's heritage luxury brand in a hanok-modern building.
1Yongsan· 1min
David Chipperfield-designed HQ with a public retail floor.
2Euljiro 1-ga· 3min
Bundled tax refund across every K-beauty brand on one floor.
4Hoehyeon· 6min
Quieter, more luxury-leaning K-beauty floor.
5Yeouinaru· 5min
Newest department store; design-forward indie K-beauty floor.
Apgujeong
Major derm chain with a foreign-patient line.
Tourism-focused plastic surgery hospital, public English site.
Long-running Apgujeong clinic with international intake.
No stores match.
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