K-Beauty
K-beauty in Seoul
Stores we checked: multi-brand, flagship and department counters.
All stores
15- Olive Young · Myeongdong
Olive Young Myeongdong Town
올리브영 명동타운
The flagship every K-beauty tourist hits first.
Myeongdong Stn · about 30m
Open · Closes 10:30 PMEnglish-speaking staff · Tax refund at the counter
DS CHECKED 08.05.26 - Olive Young · Gangnam
Olive Young Gangnam Station
올리브영 강남역점
Gangnam-side alternative when Myeongdong is overrun.
Gangnam Stn · about 50m
Open · Closes 10:30 PMEnglish-speaking staff · Tax refund at the counter
DS CHECKED 08.05.26 - Olive Young · Hongdae
Olive Young Hongdae
올리브영 홍대점
Younger crowd, indie K-beauty heavy.
Hongik University Stn · about 50m
Open · Closes 11:30 PMSome English · Tax refund at the counter
DS CHECKED 08.05.26 - Olive Young · Sinsa-dong (Garosu-gil)
Olive Young Garosu-gil Town
올리브영 가로수길 타운
Garosu-gil flagship; the Gangnam-side alternative when Myeongdong is overrun.
Sinsa Stn · about 240m
Open · Closes 10:30 PMSome English · Tax refund at the counter
DS CHECKED 23.05.26 -
Department store · MyeongdongLotte Department Store Main (B1 + 1F)
롯데백화점 본점
Bundled tax refund across every K-beauty brand on one floor.
Euljiro 1-ga Stn · about 130m
Hours not on file. Check Naver Place before you go.English-speaking staff · Tax refund at the counter
DS CHECKED 08.05.26 -
Department store · HoehyeonShinsegae Main (Hoehyeon Cosmetics)
신세계백화점 본점
Quieter, more luxury-leaning K-beauty floor.
Hoehyeon Stn · about 230m
Hours not on file. Check Naver Place before you go.English-speaking staff · Tax refund at the counter
DS CHECKED 08.05.26 - Department store · Yeouido
The Hyundai Seoul (Yeouido)
더현대 서울
Newest department store; design-forward indie K-beauty floor.
Yeouinaru Stn · about 320m
Hours not on file. Check Naver Place before you go.English-speaking staff · Tax refund at the counter
DS CHECKED 08.05.26 - Flagship · Hannam
Tamburins Flagship Hannam
탬버린즈 한남 플래그십
Sculpture-as-architecture perfumery.
Hangangjin Stn · about 570m
Hours not on file. Check Naver Place before you go.Some English
DS CHECKED 08.05.26 - Flagship · Dosan
Haus Dosan (Gentle Monster + Nudake)
하우스 도산
Eyewear + dessert + perfume in one art-installation building.
Apgujeong Stn · about 550m
Hours not on file. Check Naver Place before you go.English-speaking staff
DS CHECKED 08.05.26 - Flagship · Bukchon
Sulwhasoo Flagship Bukchon
설화수 플래그십 북촌
Korea's heritage luxury brand in a hanok-modern building.
Anguk Stn · about 400m
Hours not on file. Check Naver Place before you go.English-speaking staff · Tax refund at the counter
DS CHECKED 08.05.26 -
Flagship · YongsanAmorepacific Headquarters Store
아모레퍼시픽 본사 스토어
David Chipperfield-designed HQ with a public retail floor.
Yongsan Stn · about 10m
Hours not on file. Check Naver Place before you go.Some English
DS CHECKED 08.05.26 - Flagship · Hannam
Hince Hannam Flagship
힌스 한남 플래그십
Modern indie color brand flagship. Mood-driven palettes in a Hannam interior.
Hangangjin Stn · about 380m
Hours not on file. Check Naver Place before you go.Some English
DS CHECKED 23.05.26
No stores match.
Try another area or clear the search.
Clinics
Aesthetic clinics with public foreign-patient pages. Contact them directly; we list no procedure prices, results or suitability.
- Clinic · Apgujeong
Oracle Dermatology Apgujeong
압구정오라클피부과의원
Major derm chain with a foreign-patient line.
Apgujeong Stn · about 60m
Some English · Book ahead
DS CHECKED 08.05.26 - Clinic · Apgujeong
ID Hospital
ID병원
Tourism-focused plastic surgery hospital, public English site.
Apgujeong Rodeo Stn · about 50m
English-speaking staff · Book ahead
DS CHECKED 08.05.26 - Clinic · Nonhyeon
Banobagi Plastic Surgery
바노바기성형외과의원
Long-running Nonhyeon-area clinic with international intake.
Yeoksam Stn · about 190m
English-speaking staff · Book ahead
DS CHECKED 08.05.26
Area guides
Neighbourhood photos, not store photos.Where to shop
Best areas for K-beauty
Olive Young · Myeongdong
Olive Young Myeongdong Town
올리브영 명동타운
The flagship every K-beauty tourist hits first.
About
Multi-floor Olive Young near Myeongdong Station, the largest tourist-friendly branch. English-speaking staff, in-store tax refund counter, and the deepest stock of viral SKUs. Crowded all afternoon; mornings are calmer.
Getting there
Myeongdong Stn · about 30m
No street address on file. Use the map links.
Hours
| Sun | 10:00 AM - 10:30 PM |
|---|---|
| Mon | 10:00 AM - 10:30 PM |
| Tue | 10:00 AM - 10:30 PM |
| Wed | 10:00 AM - 10:30 PM |
| Thu | 10:00 AM - 10:30 PM |
| Fri | 10:00 AM - 10:30 PM |
| Sat | 10:00 AM - 10:30 PM |
Hours checked 28.05.26 · Source
Good to know
- English-speaking staff
- Tax refund at the counter
Floor guide
Inside Olive Young Myeongdong
The Global flagship runs two floors. Skincare is downstairs; makeup and the tax-refund counter are upstairs.
1FSkincare floor
2FMakeup & lifestyle floor
From the store’s own wayfinding map, read June 2026. Layouts change; check the signs on the day.
DS CHECKED 08.05.26
Olive Young · Gangnam
Olive Young Gangnam Station
올리브영 강남역점
Gangnam-side alternative when Myeongdong is overrun.
About
Two-floor branch right at Gangnam Station Exit 10. Same flagship-tier inventory, much shorter lines on weekends than Myeongdong. Tax-refund counter on the upper floor.
Getting there
Gangnam Stn · about 50m
No street address on file. Use the map links.
Hours
| Sun | 10:00 AM - 10:30 PM |
|---|---|
| Mon | 10:00 AM - 10:30 PM |
| Tue | 10:00 AM - 10:30 PM |
| Wed | 10:00 AM - 10:30 PM |
| Thu | 10:00 AM - 10:30 PM |
| Fri | 10:00 AM - 10:30 PM |
| Sat | 10:00 AM - 10:30 PM |
Hours checked 28.05.26 · Source
Good to know
- English-speaking staff
- Tax refund at the counter
DS CHECKED 08.05.26
Olive Young · Hongdae
Olive Young Hongdae
올리브영 홍대점
Younger crowd, indie K-beauty heavy.
About
Hongdae Station-area branch with a noticeably younger SKU mix: indie brands, character collabs (NewJeans, BTS, IVE editions), TikTok-viral dupes. Less English-tourist focus than Myeongdong.
Getting there
Hongik University Stn · about 50m
No street address on file. Use the map links.
Hours
| Sun | 10:00 AM - 11:30 PM |
|---|---|
| Mon | 10:00 AM - 11:30 PM |
| Tue | 10:00 AM - 11:30 PM |
| Wed | 10:00 AM - 11:30 PM |
| Thu | 10:00 AM - 11:30 PM |
| Fri | 10:00 AM - 11:30 PM |
| Sat | 10:00 AM - 11:30 PM |
Hours checked 28.05.26 · Source · Late close vs other branches.
Good to know
- Some English
- Tax refund at the counter
DS CHECKED 08.05.26
Olive Young · Sinsa-dong (Garosu-gil)
Olive Young Garosu-gil Town
올리브영 가로수길 타운
Garosu-gil flagship; the Gangnam-side alternative when Myeongdong is overrun.
About
Multi-floor Garosu-gil branch on the main shopping street between Sinsa and Apgujeong. Trend-driven SKU rotation (the latest indie viral SKUs land here fast) and a foreigner-friendly checkout. The Garosu-gil walking loop pairs naturally with Tamburins Hannam and Aesop on the same afternoon.
Getting there
Sinsa Stn · about 240m
No street address on file. Use the map links.
Hours
| Sun | 10:00 AM - 10:30 PM |
|---|---|
| Mon | 10:00 AM - 10:30 PM |
| Tue | 10:00 AM - 10:30 PM |
| Wed | 10:00 AM - 10:30 PM |
| Thu | 10:00 AM - 10:30 PM |
| Fri | 10:00 AM - 10:30 PM |
| Sat | 10:00 AM - 10:30 PM |
Hours checked 28.05.26 · Source
Good to know
- Some English
- Tax refund at the counter
DS CHECKED 23.05.26
Department store · Myeongdong
Lotte Department Store Main (B1 + 1F)
롯데백화점 본점
Bundled tax refund across every K-beauty brand on one floor.
About
Lotte Department Store Main has Sulwhasoo, Hera, Whoo, Laneige, IOPE, Estée Lauder, Dior, Chanel, all under one roof. Spend ₩30,000+ across multiple brands and the Lotte tax-refund counter on 11F bundles them into one form.
Getting there
Euljiro 1-ga Stn · about 130m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
- Tax refund at the counter
Deals at this store
- 5% offPassport · Free membership sign-upDS CHECKED 07.09.26
- Lotte Department Store Gift Voucher & MembershipDS VERIFIED 07.09.26
From the deal layer, same validity rules
DS CHECKED 08.05.26
Department store · Hoehyeon
Shinsegae Main (Hoehyeon Cosmetics)
신세계백화점 본점
Quieter, more luxury-leaning K-beauty floor.
About
Shinsegae Main's cosmetics floor is smaller than Lotte's but heavier on luxury K-beauty (Whoo, Sulwhasoo Concentrated Ginseng, Hera Black) and global lux. Less tourist crowding, full multilingual staffing at the tax-refund counter.
Getting there
Hoehyeon Stn · about 230m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
- Tax refund at the counter
Deals at this store
- Free Global MembershipPassport · Free membership sign-upDS CHECKED 07.09.26
- ₩5,000 offSpend ₩30,000+ · Overseas-issued JCB card · PassportDS VERIFIED 07.09.26
- SPECIAL VOUCHER & WELCOME GIFTDS VERIFIED 07.09.26
From the deal layer, same validity rules
DS CHECKED 08.05.26
Department store · Yeouido
The Hyundai Seoul (Yeouido)
더현대 서울
Newest department store; design-forward indie K-beauty floor.
About
Yeouido's 2021 flagship from Hyundai Department Store. The cosmetics floor stocks indie K-beauty rarely seen in Lotte/Shinsegae (Hince, Romand, Espoir, Tamburins) alongside the majors. The building itself is worth the trip.
Getting there
Yeouinaru Stn · about 320m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
- Tax refund at the counter
Deals at this store
From the deal layer, same validity rules
DS CHECKED 08.05.26
Flagship · Hannam
Tamburins Flagship Hannam
탬버린즈 한남 플래그십
Sculpture-as-architecture perfumery.
About
Tamburins is the Gentle Monster sister fragrance brand. Their Hannam flagship is one of the most-photographed retail spaces in Seoul. Hand creams and perfumes are on the lower floor, the sculptural staircase is the photo. Buy nothing if you want to, no pressure.
Getting there
Hangangjin Stn · about 570m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- Some English
DS CHECKED 08.05.26
Flagship · Dosan
Haus Dosan (Gentle Monster + Nudake)
하우스 도산
Eyewear + dessert + perfume in one art-installation building.
About
Five floors of Gentle Monster eyewear with rotating art installations on each floor, Nudake patisserie on the top floor (the croissant cube is the must-order), and Tamburins fragrance on the basement. A two-hour stop, even if you buy nothing.
Getting there
Apgujeong Stn · about 550m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
DS CHECKED 08.05.26
Flagship · Bukchon
Sulwhasoo Flagship Bukchon
설화수 플래그십 북촌
Korea's heritage luxury brand in a hanok-modern building.
About
Five-story flagship near Anguk Station. Lower floors are retail (the ginseng-cream hero line, masks, sets); upper floors include a small herbal medicine archive and a tea room you can book ahead. Architecturally a draw of its own.
Getting there
Anguk Stn · about 400m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
- Tax refund at the counter
DS CHECKED 08.05.26
Flagship · Yongsan
Amorepacific Headquarters Store
아모레퍼시픽 본사 스토어
David Chipperfield-designed HQ with a public retail floor.
About
The Amorepacific HQ in Yongsan houses retail of the group's brands (Sulwhasoo, Innisfree, Laneige, Hera, IOPE) on the ground floor, an art museum (APMA) one level down, and a public courtyard. Worth it for the architecture even more than the shop.
Getting there
Yongsan Stn · about 10m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- Some English
DS CHECKED 08.05.26
Flagship · Hannam
Hince Hannam Flagship
힌스 한남 플래그십
Modern indie color brand flagship. Mood-driven palettes in a Hannam interior.
About
Hince (founded 2018) is the modern indie color line everyone notices on Instagram before they know the brand name. The Hannam flagship has the full range (color, balms, base) in person, plus the seasonal limited drops that sell out at Olive Young the same week they launch. A 2-minute walk from Tamburins Hannam; pair them.
Getting there
Hangangjin Stn · about 380m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- Some English
DS CHECKED 23.05.26
Clinic · Apgujeong
Oracle Dermatology Apgujeong
압구정오라클피부과의원
Major derm chain with a foreign-patient line.
About
Oracle is one of the largest dermatology chains in Korea with multiple Apgujeong branches and a public foreign-patient portal. Lasers, peels, injections, post-procedure care. Always book ahead; English availability varies by branch and day.
Getting there
Apgujeong Stn · about 60m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- Some English
- Book ahead
DS CHECKED 08.05.26
Clinic · Apgujeong
ID Hospital
ID병원
Tourism-focused plastic surgery hospital, public English site.
About
ID Hospital runs a dedicated medical-tourism intake (English / Chinese / Japanese), airport pickup tier, and post-op recovery program. Surgical procedures only, not walk-in skincare. Initial consultation usually free; deposit required to book.
Getting there
Apgujeong Rodeo Stn · about 50m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
- Book ahead
DS CHECKED 08.05.26
Clinic · Nonhyeon
Banobagi Plastic Surgery
바노바기성형외과의원
Long-running Nonhyeon-area clinic with international intake.
About
Banobagi maintains a foreign-patient department, English-Korean coordinator service, and standardized international procedure pricing (published on their site). Surgery and non-surgical aesthetics. Book the consultation 2-3 weeks ahead in peak season.
Getting there
Yeoksam Stn · about 190m
No street address on file. Use the map links.
Hours
Hours not on file. Check Naver Place before you go.
Good to know
- English-speaking staff
- Book ahead
DS CHECKED 08.05.26
