The 19-floor HYBE headquarters building, completed 2021. Houses BTS, Seventeen, TXT, ENHYPEN, Le Sserafim, NewJeans label operations. The exterior plaza is the photo spot.

Access. Exterior viewing only. Lobby + offices are private. ARMY photo wall on the ground floor is publicly accessible.

Multi-floor SMTOWN-themed building inside COEX. SM goods store, BoA / TVXQ / Super Junior / EXO / Red Velvet / aespa / NCT merch + photo zones + cafes. Cafe Mouse Rabbit is on the upper floor.

Access. Free entry to all floors. Goods on lowest level. SUM cafe ~₩8k drinks. Open 11am-9pm.

JYP's newer Songpa-area office complex. Glass tower with the JYP logo signage. Stray Kids and TWICE practice rooms are inside; trainees + idols sometimes spotted entering/exiting.

Access. Exterior only. JYP cafe (separate location, Apgujeong) for goods.

Two-tower complex in Hapjeong. The black flagship building is iconic from BLACKPINK MV b-roll. YG The Sample fan goods cafe is a 5min walk away.

Access. Exterior only. YG cafe for goods + photo zones.

15,000-seat indoor arena inside Olympic Park. Where most major K-pop tours stop in Seoul (BTS, BLACKPINK, TWICE, EXO, Seventeen). Even on non-concert days, the Olympic Park grounds are a fan photo destination.

Access. Olympic Park is free + open 5am-10pm. Concerts: ticketed (Interpark / Yes24 / Melon Ticket).

17,000-seat fully-enclosed dome. Hosts the largest K-pop tours when KSPO Dome is too small (BTS Permission to Dance, BLACKPINK Born Pink, Seventeen).

Access. Concert nights only. Venue not generally open. Subway 10min from Sindorim transfer.

Multi-floor character store. BT21 (BTS x Line Friends collab characters Tata, Cooky, RJ, Mang, Chimmy, Shooky, Koya, Van) merch is the standout. Photo zones with character statues on every floor.

Access. Free entry. Open 11am-10pm daily. ARMY-prefab merchandise.

Underground aquarium attached to COEX Mall. Featured in Run BTS episodes, several K-drama scenes. Star Library photo opportunity overhead.

Access. Aquarium ticket ₩30k adult. Library + COEX mall free entry. K-pop label-store browsing combined with the SMTOWN Artium upstairs is a half-day fan tour.

Bright-blue stacked-container fashion mall by Konkuk Univ Station. Common in Korean idol behind-the-scenes content. Stray Kids + TWICE filmed walking shots here.

Access. Free entry. Mostly indie + young Korean fashion brands. Open 11am-10pm.

Open plaza on the HYBE side of Yongsan with hand prints + signatures of major K-pop artists. Free pilgrimage stop combined with HYBE HQ visit. The wall changes seasonally.

Access. Free, outdoor, 24h. 5min walk from HYBE HQ.