Come for the salt butter bread (sogeumbbang) in flavours like truffle, basil pesto, Earl Grey milk jam, squid ink cheese, and pretzel salt. Baguette sandwiches and homemade soups round out the menu. The shop sits a minute from Anguk Station Exit 1, with a rustic European interior of wooden floors and handwritten signage. Lines run long, but you can join the queue remotely through the CatchTable app and wander Bukchon while you wait. Run by the operators of London Bagel Museum, which explains both the line and the design vocabulary.