About
K-beauty's home base. A pedestrian shopping grid between City Hall and Namsan: every K-beauty brand has a flagship here, plus tax-refund department stores and the iconic Myeongdong Cathedral.
Best for
Near each exit
- Exit 6
Olive Young flagship
Korea's drugstore giant. Tourist discount with passport.
- Exit 7
Lotte Department Store
Tax-refund desk on B1, K-beauty floor on 7. Multi-brand bundle.
- Exit 8
Myeongdong Cathedral
Gothic landmark, free entry. Open mass times most days.
- Exit 6
Street food row
Cheese hot-dog, lobster tail, tornado potato. Peak 5–10pm.
- Exit 3
Namsan cable car
~10 min walk uphill. Up to N Seoul Tower. Best at sunset.