Myeongdong
SEOUL Neighborhood

Myeongdong

K-beauty's home base.

About

A pedestrian shopping grid between City Hall and Namsan. Every K-beauty brand has a flagship here, plus tax-refund department stores and the iconic Myeongdong Cathedral.

Good to know

  1. Bring your passport for tax-free at department stores.

  2. Street food is busiest 5–10pm.

  3. Most shops open ~11am, late by Seoul standards.

Nearby areas