Tasty alley
Euljiro Nogari Alley
을지로 노가리골목
Where old printing lanes turned into beer streets
A former print-shop district near Euljiro 3-ga that reinvented itself as "Hipjiro," where old workshops now share the block with bars, cafes, and craft-beer pubs. After dark, folding tables spill across the lanes and the whole street turns into one open-air pojangmacha. Come for street-side beer (gilmaek), grilled nogari, and a retro-meets-now atmosphere that draws young locals and travelers alike.
What to see & do
Gilmaek on the street Hundreds of folding tables line up outside the big hofs, turning the lane into one giant open-air beer hall.
Grilled nogari Dried young pollack cooked over a briquette grill is the signature snack, best paired with ice-cold beer.
Pojangmacha hopping Bright red tented bars cluster along the roadside for an easy, friendly night of bar-to-bar drinking.
Retro cafes by day Old arcades and printing buildings now hide quiet coffee shops worth a daytime detour before the crowds arrive.
Eat & do here
- Manseon Hof만선호프 One of the anchor hofs whose folding tables help turn the alley into a street-wide beer hall at night.
- Munich Hof뮌헨호프 A major pub along the alley where crowds gather for street-side gilmaek after dark.
- The Edge디 엣지 A record shop and bar the New York Times called a hidden gem, mixing hand-drip coffee, drinks, and housemade sourdough pizza with good music. Instagram
- Euljiro Brewing (Eulji Maegok)을지맥옥 A club-like craft-beer pub with a wide draft selection and a popular food menu to go with it. Instagram
- ACE Four Club에이스포클럽 Set in a 60-year-old former tea house, this spot keeps the classic Euljiro mood over drinks and snacks. Instagram
- Champ Coffee Roasters (3rd Workshop)챔프커피 제3작업실 Tucked inside an old arcade, known for its frothy flat white, sweet Euljiro Coffee, and carefully sourced drip.
- Coffee Hanyakbang커피한약방 A retro cafe on the site of a Joseon-era medical office, sharing its space with the dessert counter Hyemindang. Instagram
- Munei무네이 A signboard-less cafe and bar above a print shop, serving oddities like Sandcake, a cake outside and sandwich within. Instagram
Source: Korea Tourism Organization, “Korean Streets & Alleys” (2024). Rewritten for DealSeoul; details may have changed since 2024, confirm hours and openings before you go.
