Makeup
3CE
쓰리컨셉아이즈
Stylenanda's makeup line. Trendy lip + multi-use palettes.
Known for Velvet Lip Tint
Brands
By brand
146 K-beauty brands, A to Z.
#
A
Mass classic
A'pieu
어퓨
Missha's youth-skewed sub-line. Madecassoside cream + tint bestseller.
Known for Madecassoside Cream
Derma
Abib
아비브
Cica + jericho rose. Pad-format specialist.
Known for Heartleaf Spot Pad Calming Touch
Makeup
About Tone
어바웃톤
Affordable K-makeup. Soft tone base + powder lines.
Known for Blur Powder Pact
Derma
Acropass
아크로패스
Microneedle-patch K-derma cult. Trouble Cure spot patch.
Known for Trouble Cure
Indie trendy
Acwell
아크웰
Real Aqua Balancing Toner cult. Licorice extract focus.
Known for Real Aqua Balancing Toner
Derma
AESTURA
아이스트라
Amorepacific's derma line. Atopy-focused barrier repair.
Known for ATOBARRIER365 Cream
Mass classic
Age 20s
에이지투웬티스
Cushion-compact specialist. Affordable everyday format.
Known for Signature Essence Cover Pact
Mid prestige
AHC
에이에이치씨
LG Household's derma-prestige brand. Aesthetic-clinic adjacent line.
Known for Hyaluronic Toner
Makeup
Amuse
어뮤즈
Vegan K-makeup. Dew Tint + Bouncy Pact viral on TikTok.
Known for Dew Tint
Hanbang revival
Anua
아누아
Heartleaf 77 series went viral on TikTok. Calming-skin focus.
Known for Heartleaf 77% Soothing Toner
Indie trendy
Arencia
아렌시아
Korean rice-cake cleanser cult. Green Tea LHA pore care.
Known for Green Tea LHA Deep Pore Rice Cake Cleanser
Mass classic
Ariul
아리얼
Daily 7 Days sheet mask line. Budget-tier weekly routine.
Known for 7 Days Mask Sheet
Indie trendy
Aromatica
아로마티카
EWG green-grade clean beauty. Vegan certified.
Known for Rosemary Active V Scalp Shampoo
Indie trendy
Atelier Faye
아뜰리에 페이
K-niche perfume brand. Day Off + Slow Saturday scents.
Known for Perfume (Day Off)
Derma
Atopalm
아토팜
Sensitive + eczema-prone formulas, pediatric-tested.
Known for MLE Cream
B
Mass classic
banila co.
바닐라코
Sherbet-balm cleanser pioneer. Clean It Zero is the icon.
Known for Clean It Zero Cleansing Balm
Derma
Be Plain
비플레인
Mungbean (녹두) cleansing line and mild pH-balanced skincare.
Known for Mungbean Cleansing Foam
Hanbang revival
Beauty of Joseon
조선미녀
Joseon-era ingredients (rice, ginseng, propolis), modern formulas.
Known for Glow Deep Serum: Rice + Arbutin
Derma
Benton
벤튼
Snail Bee + Aloe BHA pioneer of Korean derma.
Known for Snail Bee High Content Essence
Mass classic
Beyond
비욘드
Korean hand-cream classic. Deep Moisture line.
Known for Classic Hand Cream Deep Moisture
Derma
Bio Heal Boh
바이오힐 보
Probiotic skincare ambassador-led brand. Best-seller at OY.
Known for Probioderm Glacial Cream
Indie trendy
BioDance
바이오던스
Bio-Collagen real-deep mask phenom. Single-product TikTok viral brand.
Known for Bio-Collagen Real Deep Mask
Derma
Biorga
바이오르가
French derma body line. Back-acne body wash cult on OY.
Known for Back Acne Body Wash (Betaine Salicylate)
Indie trendy
Blithe
블라이드
Splash mask + Pressed Serum format pioneer.
Known for Patting Splash Mask Energy Yellow Citrus & Honey
Indie trendy
BringGreen
브링그린
Botanical K-skincare and lip care. Bamboo Hyaluron lip essence.
Known for Bamboo Hyalu Lip Essence
Derma
By Wishtrend
바이위시트렌드
Pure Vitamin C 21.5% serum cult. Reddit-anchored derma indie.
Known for Pure Vitamin C 21.5 Advanced Serum
C
Derma
Centellian24
센텔리안24
Madeca Cream OG. Dongkook Pharmaceutical-backed centella derma.
Known for Madeca Cream
Indie trendy
Charde
샤르드
Eye-bag lift dissolving-needle patch K-skincare.
Known for Eye Bag Lift 1100 Shot Reedle Patch
Indie trendy
Chungmijung
청미정
Kelp-based scalp care line. Korean wellness-hair brand.
Known for Kelp Shampoo
Derma
CKD
CKD (종근당)
Chong Kun Dang pharma's derma cosmetics line. Retinol-collagen mask cult.
Known for Retinol Collagen Mask
Makeup
CLIO
클리오
Pro-precision K-makeup. Kill Cover cushion is the long-wear icon.
Known for Kill Cover Founwear Cushion
Derma
CNP Laboratory
CNP
Korean clinic-grade derma sold at OY. Propolis Energy Ampoule classic.
Known for Propolis Energy Ampoule
Makeup
Colorgram
컬러그램
Affordable K-makeup. Nude Blur Tint + Fruity Glass Tint lines.
Known for Nude Blur Tint
Indie trendy
Coringco
코링코
Glue-free false eyelashes + cushions. Photo-ready K-eyelash brand.
Known for Toktok Hara Eyelash No Glue
Indie trendy
Cosnori
코스노리
Long-Active eyelash + brow growth serum cult.
Known for Long-Active Eyelash Serum
Derma
COSRX
코스알엑스
Targeted, low-pH, fragrance-free derma staples for problem skin.
Known for Snail 96 Mucin Power Essence
D
Indie trendy
d'Alba
달바
Italian-Korean fusion. White Truffle First Spray Serum went TikTok-viral.
Known for White Truffle First Spray Serum
Indie trendy
Daleaf
달리프
Hair fixer + body-mist styling, daily K-routine.
Known for Glam Styling Fixer
Makeup
Dasique
데이지크
Pastel shadow palettes that defined the K-makeup TikTok aesthetic.
Known for Shadow Palette (Mood Blossom etc.)
Mid prestige
Dear Dahlia
디어달리아
Vegan K-luxury makeup. Petal Drop Liquid Blush sculpted-skin finish.
Known for Petal Drop Liquid Blush
Mass classic
Dewytree
듀이트리
Sheet mask + Cica recovery formulas. Drugstore-staple K-mask brand.
Known for Cica Vita Lotion Mask
Makeup
Dinto
딘토
Vintage-aesthetic K-makeup. Blur tints in painterly packaging.
Known for Blur Velvet Tint
Derma
Dr. Althea
닥터알테아
345 Relief Cream line, dermatologist-tested K-derma.
Known for 345 Relief Cream
Derma
Dr. Jart+
닥터자르트
Derma BB cream pioneer. Korean derm acquired by Estée Lauder in 2019.
Known for Ceramidin Cream
Derma
Dr.Ceuracle
닥터수라클
Vegan Kombucha + Cica derma. K-pharmacy heritage.
Known for Vegan Kombucha Tea Essence
Derma
Dr.FORHAIR
닥터포헤어
Scalp-care derma. Folligen shampoo + tonic line.
Known for Folligen Shampoo
Derma
Dr.G
닥터지
Dermatologist-developed. Red Blemish line for reactive skin.
Known for Red Blemish Clear Soothing Cream
E
Derma
Easydew
이지듀
EGF + Mela B brightening derma sub-brand of Daewoong Pharm.
Known for Mela B Toning Ampoule Cushion
Derma
EGA
이지에이
Regenerator hand cream with SPF + Korean wellness vibe.
Known for Advanced Regenerator Hand Cream SPF20
Makeup
Espoir
에스쁘아
Amorepacific's cushion specialist. Pro Tailor is the foundation icon.
Known for Pro Tailor Cushion
Mass classic
Etude House
에뛰드하우스
Pastel maximalism. SoonJung is the soothing-line classic.
Known for SoonJung 2x Barrier Cream
F
Indie trendy
Fillimilli
필리밀리
Korean beauty tools cult. Heating eyelash curler + brush sets.
Known for Heating Eyelash Curler (USB)
Indie trendy
Forment
포르망
Korean signature perfume line. Cotton Hug viral on TikTok.
Known for Signature Perfume (Cotton Hug)
Makeup
fwee
피위
Wake-Up Cushion + glass-skin base products. Skinflex range.
Known for Cushion Glass
G
Indie trendy
goodal
구달
Vitamin C through green tangerine. Brightening focus.
Known for Green Tangerine Vita C Dark Spot Serum
Indie trendy
Growus
그로우어스
Damage-therapy hair line. No-wash treatment cult.
Known for Damage Therapy No Wash Treatment
H
Hanbang revival
Hanyul
한율
Amorepacific's accessible hanbang line. Rice and artemisia heritage.
Known for Pure Artemisia Calming Mist
Indie trendy
Haruharu Wonder
하루하루원더
Black rice ferment + bakuchiol. Korean anti-aging indie.
Known for Black Rice Hyaluronic Toner
Indie trendy
Heimish
헤이미시
Calm-skin minimalism. All Clean Balm cult cleanser.
Known for All Clean Balm
Mid prestige
HERA
헤라
Amorepacific's K-pop glam tier. Black Cushion is the icon.
Known for Black Cushion
Makeup
Hince
힌스
Modern indie color. Mood-driven palettes and balms.
Known for True Dimension Radiance Balm
Mass classic
Holika Holika
홀리카홀리카
Snail mask + Aloe gel + pig-nose pore strips classic.
Known for Pig-Nose Clear Black Head 3-Step Kit
Indie trendy
House of Hur
하우스 오브 허
Modern hanbang-inspired skincare. Glow Serum and gel cream pair.
Known for Glow Serum
Indie trendy
Huxley
헉슬리
Sahara cactus seed oil line. Korean clean-luxury skincare.
Known for Secret of Sahara Essence
I
Hanbang revival
I'm From
아임프롬
Single-ingredient hero formulas. Mugwort is their flagship.
Known for Mugwort Essence
Makeup
I'M MEME
아임미미
Affordable K-makeup with Memebox roots. Multi-stick + cushion.
Known for Multi Stick
Mid prestige
illi
일리
LG Household's body line, Korean herbal + balanced moisturizing.
Known for Total Aging Care Body Lotion
Derma
Illiyoon
일리윤
Amorepacific's ceramide body-care line. Sensitive-skin staple.
Known for Ceramide Ato Lotion
Indie trendy
Illso
일소
Sebum-softener cult cleanser. Korean K-derma boutique.
Known for Super Melting Sebum Softener
Mass classic
innisfree
이니스프리
Jeju-island sourced naturals. Green tea is the flagship line.
Known for Green Tea Seed Serum
Mid prestige
IOPE
아이오페
Skin lab energy. The Air Cushion that started the cushion category.
Known for Air Cushion XP
Derma
Isntree
이즌트리
Hyaluronic + Cica derma minimalism. OY shelf-staple.
Known for Hyaluronic Acid Toner Plus
J
Mass classic
JAYJUN
제이준
Hyaluronic sheet-mask + cosmetics-clinic-style line.
Known for Real Water Brightening Mask
Mass classic
JM Solution
제이엠솔루션
Honey Luminous sheet mask global hit. Korean travel-staple brand.
Known for Honey Luminous Royal Propolis Mask
Mid prestige
Jung Saem Mool
정샘물
K-makeup artist namesake. Essential Skin Nuder cushion legend.
Known for Essential Skin Nuder Cushion
K
Derma
Klairs
클레어스
Vegan, sensitive-skin friendly. Supple Preparation Toner is the staple.
Known for Supple Preparation Facial Toner
Indie trendy
Klavuu
클라뷰
Pearl-extract specialist. Marine + pearl actives.
Known for White Pearlsation Revitalizing Pearl Treatment Toner
L
Makeup
Labiotte
라비오떼
Chateau Labiotte Wine Lipstick cult. Botanical-themed K-makeup.
Known for Chateau Labiotte Wine Lipstick
Derma
Labo-H
라보에이치
Hair-loss-relief shampoo line. Scalp Strengthening derma.
Known for Hair Loss Relief Shampoo (Scalp Strengthening)
Mid prestige
Laneige
라네즈
Hydration as a brand. Water Sleeping Mask global icon.
Known for Water Sleeping Mask
Mass classic
Lapcos
랩코스
K-mass sheet mask volume. Affordable daily skincare.
Known for Daily Sheet Mask
Indie trendy
Lapothicell
라포티셀
PDRN + Salmon-DNA derma sub-brand sold heavily on OY.
Known for PDRN Salmon Cream
Mass classic
Leivy
레이비
Goat-milk + skin-soothing body wash cult.
Known for Goat Milk Body Wash
Makeup
lilybyred
릴리바이레드
Am9 to PM9 mascara cult + viral lip lacquer.
Known for AM9 to PM9 Survival Colorcara
M
Derma
Make P:rem
메이크프렘
Clean derma indie. Safe Me Hyaluronic line.
Known for Safe Me Relief Moisture Cream
Mid prestige
Mamonde
마몽드
Flower-extract focused. Rose Water Toner is the staple.
Known for Rose Water Toner
Derma
Manyo Factory
마녀공장
Pure Cleansing Oil first-cleanse cult. Galactomyces brightening line.
Known for Pure Cleansing Oil
Indie trendy
Marshique
마르시크
Korean wrinkle-repair patches. Between-brows + forehead.
Known for Wrinkle Repair Patch For Between Brows
Indie trendy
Mary&May
메리앤메이
Vegan budget skincare. Centella + Heartleaf cleansing oil.
Known for Centella Asiatica Cleansing Oil
Derma
Medicube
메디큐브
TikTok-viral derma. Red Toner and Booster Pro device combo.
Known for Red Toner Pad
Mass classic
Mediheal
메디힐
Sheet mask volume king. Default-buy on every Olive Young aisle.
Known for N.M.F Aquaring Ampoule Mask
Makeup
Milk Touch
밀크터치
Daily soft cushion + tints. Affordable everyday K-makeup.
Known for All-That Jelly Tint
Mass classic
MilkBaobab
밀크바오밥
Korean body wash favourite. Original + Perfume scent series.
Known for Original Body Wash
Mass classic
Mise en Scéne
미장센
Perfect Serum hair serum cult. Pharmacy-section staple.
Known for Perfect Serum Original
Mass classic
MISSHA
미샤
Affordable workhorses. Time Revolution Essence is the classic.
Known for Time Revolution The First Treatment Essence
Indie trendy
Mixsoon
믹순
Single-ingredient minimalism. Bean Essence as the flagship.
Known for Bean Essence
Mid prestige
Moremo
모레모
Water Treatment Mira hair mask cult. Salon-grade home care.
Known for Water Treatment Miracle 10
N
Derma
Nacific
네이시픽
Fresh Herb derma trio: Cica, Vitamin C, AHA.
Known for Fresh Herb Origin Cica Plus Serum
Indie trendy
Narka
나르카
Hair styling and core-rebuild ampoule line.
Known for Core Rebuild Hype Fit Hair Mascara
Mass classic
Nature Republic
네이처리퍼블릭
California Aloe Vera 92% Gel global hit. K-tourist must-buy.
Known for Soothing & Moisture Aloe Vera 92% Gel
Derma
Neogen Dermalogy
네오젠 더마로지
Bio-peel gauze pads + Real Cica skincare line.
Known for Bio-Peel Gauze Peeling Pads (Lemon)
Indie trendy
numbuzin
넘버즈인
Number-coded routine. Each SKU is "No.X for [purpose]".
Known for No.3 Skin Softening Serum
Indie trendy
Nutseline
넛셀린
Aroma + body slimming-fit massage line.
Known for Aroma Nut Slim Fit Body Lotion
O
Luxury heritage
O HUI
오휘
LG Household & Health Care's clinical-luxury skincare line.
Known for The First Cell Revolution Essence
Indie trendy
One Thing
원씽
Korean single-ingredient toner phenom. Heartleaf, Tea Tree, Centella.
Known for Centella Asiatica Toner
P
Makeup
peripera
페리페라
Cute affordable lip tints, daily-wear pop colors.
Known for Ink the Velvet
Mid prestige
Primera
프리메라
Amorepacific's botanical luxury skincare. Vitatinol Bouncy Lift cult.
Known for Vitatinol Bouncy Lift Serum
Derma
Purito Seoul
퓨리토 서울
Vegan + biome-friendly K-derma. Mighty Bamboo Panthenol cream cult.
Known for Mighty Bamboo Panthenol Cream
Derma
Pyunkang Yul
편강율
Hospital-developed minimalism. Astragalus root, no fragrance.
Known for Essence Toner
R
Derma
Rejuran
리쥬란
Salmon-PDRN skin booster brand. Healer skincare line.
Known for Healer Skin Protection Mask
Makeup
rom&nd
롬앤
Gen-Z lip tints. Juicy Lasting + Glasting are the icons.
Known for Juicy Lasting Tint
Indie trendy
Round Around
라운드 어라운드
Premium hand cream + body line. Tea Tree, Rose, Cica.
Known for Tea Tree Hand Cream
Indie trendy
Round Lab
라운드랩
Birch juice and mugwort. Clean barrier-friendly formulations.
Known for 1025 Dokdo Toner
Mass classic
Ryo
려
Amorepacific's heritage scalp + hair brand. Hanbang shampoos.
Known for Jayang Yoonmo Hair Strengthener Shampoo
S
Indie trendy
S'Nature
에스네이처
Aqua Squalane line, lightweight Korean hydration.
Known for Aqua Squalane Watery Cream
Indie trendy
Seapuri
씨퓨리
Marine-extract hair ampoule line.
Known for Dr. 33 Hair Ampoule
Derma
SKIN1004
스킨천사사
Madagascar centella obsessed. Korean derma calm.
Known for Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Mass classic
Skinfood
스킨푸드
Food-based skincare OG. Black Sugar Mask + Royal Honey line.
Known for Black Sugar Mask Wash-Off
Mass classic
So Natural
쏘내추럴
Korean makeup-base + skincare. The Makeup Fixer mist is the cult.
Known for Makeup Fixer Mist
Indie trendy
SOME BY MI
썸바이미
Snail repair + AHA-BHA-PHA. Acne and texture-driven sets.
Known for Snail Truecica Miracle Repair Serum
Luxury heritage
Su:m37
수:m37
LG's fermented hanbang luxury. The brand's name refers to 37 days of natural fermentation.
Known for Secret Essence
Luxury heritage
Sulwhasoo
설화수
Korea's heritage hanbang luxury, ginseng at the core.
Known for Concentrated Ginseng cream
Derma
Sungboon Editor
성분에디터
Korean ingredient-led skincare with cold-process formulations.
Known for Alaska PDRN Ultra Moisturizing Barrier Cream
T
Makeup
Tamburins
탬버린즈
Gentle Monster's sister beauty line. Sculpted fragrance + hand creams.
Known for Perfume #5 (Pelican)
Indie trendy
Teafference
티퍼런스
Tea + kombucha skincare indie. Hyaluron Kombucha cult.
Known for Hyaluron Kombucha
Mass classic
The Face Shop
더페이스샵
LG affiliate. Yehwadam hanbang + Theraderm derma + sheet masks.
Known for Yehwadam Heaven Grade Ginseng Cream
Luxury heritage
The History of Whoo
후
Imperial-court-formula heritage line. Gold packaging icon.
Known for Bichup Self-Generating Anti-Aging Essence
Mass classic
The Saem
더샘
Korean drugstore-tier makeup + skincare. Cover Perfection concealer cult.
Known for Cover Perfection Tip Concealer
Indie trendy
The Tool Lab
더툴랩
Korean makeup-tool boutique. Happyrim Aqua Puff cult.
Known for Happyrim Aqua Puff
Indie trendy
TIRTIR
티르티르
Mask Fit Red cushion viral globally. K-makeup glow base.
Known for Mask Fit Red Cushion
Indie trendy
TOCOBO
토코보
Vegan lip + skin treatments. Sunscreen sticks viral on TikTok.
Known for Cotton Soft Sun Stick
Mass classic
Tony Moly
토니모리
Tomatox + Pure Stem Cell hits. K-mass beauty on every corner.
Known for Tomatox Magic Massage Pack
Makeup
Too Cool For School
투쿨포스쿨
Korean drugstore makeup with art-school packaging.
Known for Artclass By Rodin Shading
Derma
Torriden
토리든
Dive-In hyaluronic line, the OY best-seller.
Known for Dive-In Low Molecule Hyaluronic Acid Serum
U
Makeup
Unleashia
언리쉬아
Holographic K-glitter + dreamy palettes. Mood + texture-first makeup.
Known for Glitterpedia Eye Palette
Mid prestige
Unove
유노브
Salon-grade hair treatment + oil cult. Tender Bloom line.
Known for Deep Damage Treatment EX
V
Mid prestige
VDL
브이디엘
LG's premium makeup line. Lumilayer Primer + Pantone collabs.
Known for Lumilayer Primer
Mid prestige
Vital Beautie
바이탈 뷰티
Amorepacific's inner-beauty supplement line.
Known for Super Retinol
Derma
Vivelab
바이브랩
Korean scalp + brow ampoule revival therapy line.
Known for Revive Therapy Hair Scalp & Brow Ampoule
Derma
VT Cosmetics
브이티
Cica leader; Reedle Shot mainstreamed micro-spicule treatments.
Known for Cica Daily Soothing Mask
W
Mid prestige
W.Dressroom
W.드레스룸
Korean perfume hand cream + laundry-fragrance pioneer.
Known for Perfume Hand Cream (No.97 April Cotton)
Makeup
Wakemake
웨이크메이크
Aritaum's indie color line. Soft Blurring powder and lip mood liquid.
Known for Soft Blurring Powder
Derma
Wellage
웰라쥬
Real Hyaluronic Blue Ampoule line, dermatologist-tested.
Known for Real Hyaluronic Blue 100 Ampoule
Y
Mass classic
Yadah
야다
Vegan-friendly mass skincare. Affordable Centella + Snail care.
Known for Centella Calming Toner
Z
Derma
Zeroid
제로이드
Barrier-care derma from Neopharm. Pediatric / sensitive-skin staple.
Known for Intensive Cream
No brands match.
