Three generations spanning five decades have kept this restaurant in business since its opening in 1962. At the time, their iconic crispy thin-sliced bulgogi, grilled over open flames, was all that was offered on the menu. The dish became so popular that the name bassak bulgogi was patented. Today, the restaurant stands four stories high, still serving the same dish that has fed generations. Their coagulated beef blood soup with a clear broth is another stunner.