Dior Seongsu

A metal-mesh greenhouse inspired by Dior's Avenue Montaigne flagship, with a media-art garden cafe.

The cafe sits on the upper level of the flagship and is themed as a garden, with a video backdrop inspired by Christian Dior's childhood garden in Granville, created with Korean design studio d'strict.
The signature CD-logo latte and the millefeuille citron are the most photographed items.
The building itself recalls the Paris flagship on Avenue Montaigne, wrapped in a metal-mesh facade that shifts from transparent to opaque depending on the light.
It sits about four minutes from Seongsu Station on Line 2.
Reservations are required through the Dior Seongsu app, and the pop-up complex has been extended past its original run.
Treat it as a piece of brand architecture first and a cafe second.